The goal of Marketing Informatics (MI) is to discover the patterns and relationships within data, that will help to develop strong business strategies. These strategies will be able to aid your organization in gaining a competitve advantage. Marketing Informatics combines information technology (IT), statistical analysis, and marketing to produce a strong customer relationship management (CRM) model and improved business decisions, that aid organizations to grow profitably.

Using Marketing Informatics with your current business practices can help your organization leap-frog the competition. With Marketing Informatics established your company will be able to manage customer relationships over the lifetime of the customer. With this you will have the ability to find new trends and adapt accordingly. By using Marketing Informatics your organization has an opportunity to reduce marketing costs, by better retaining clients.

Prompt Global Consulting provides Marketing Informatics services to small and medium sized businesses. Our services are catered to meet their requirements on an individual basis. Prompt Global Consulting will review the requirements of the client and create a proposal based on this review.

Frequently Requested services that Prompt Global Consulting will provide include:

• Database design and implementation
• Database/data trends analysis
• Report generation